Goals, Objectives, Strategies and Tactics

In most cases, marketing initiatives require multiple variations of testing before it can be ruled out. One single change can alter the outcome drastically. For example, the day/time you send an email blast can be huge.

So what do we do? Well, first we need to be clear about our goals. This way when we begin to develop a strategy or when we are creating a single campaign or piece of content, we can always check ourselves to ask, "Is this ___ supporting my main goal?"

Marketing StrategyArica RosenthalFebruary 10, 2019Hart & Highlandmarketing strategy, marketing planning, goals, marketing consultingComment

An Alternate Perspectiv

Everyone appreciates an objective third-party perspective.

Each time we meet with a client for the first time, our goal is to provide some clarity and help them see things that they may have missed by being too "in it". In most cases, the owners managing directors we meet with know their stuff... they just need someone from the outside to see what they cannot.

Brand MessageArica RosenthalSeptember 27, 2018Hart & Highlandmarketing consulting, brand story, brand message, marketing strategyComment

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