Health-Ade teamed up with Hart & Highland to launch SunSip, a new prebiotic soda line aiming to shake up the gut-healthy soda category. The strategic partnership aimed to roll out SunSip through an impactful campaign highlighting its functional and delicious qualities.

The Plan

🔥 Teaser Campaign: A Venice getaway sweepstakes turned buzz into signups, building a primed email list before launch.

💌 VIP Subscriber Drop: Early birds got exclusive access, pre-order perks, and insider promos.

🚀 All-Access Blast: A high-impact email introduced Sunsip to Health-Ade’s full audience, driving traffic and sales.

📩 Smart Segmentation: Post-launch, a strategic email cadence kept both Sunsip and Health-Ade audiences engaged with tailored content.

It was Hyped. It was Seamless. It was Effective.

The strategic email campaign fueled excitement and drove conversion, allowing Sunsip to hit the ground running with a successful product launch and cement its status as a game-changing gut-health beverage.