Color, softness, and a hint of playfulness.
What started as a quest to find the ultimate t-shirt, Splendid creates timeless (and incredibly soft!) closet staples, all with sustainability in mind. To grow their digital presence, we guided them with content strategy.
services
+ Instagram Social Strategy
+ Facebook Social Strategy
+ TikTok Social Strategy
the approach
We worked with Splendid to analyze the market, their ideal audience, and how to stand apart from the competition.
For a Los Angeles-based fashion brand on social, we knew it was key to focus on community & cultural relevancy. We built a highly shareable content strategy with a visual style that lives natively on the platform, stopping the scroll.
sundown by splendid
the cool, younger sibling.
Splendid’s sister brand, Sundown, is all about colorful, cozy, cropped staples. With Gen-Z as their core demographic, we crafted Sundown’s content strategy with authenticity, self-expression, and values at its heart.
services
+ Instagram Social Strategy
+ Facebook Social Strategy
+ TikTok Social Strategy
the approach
With Gen Z as the core consumer, we knew Sundown by Splendid needed to become a cult brand. Our social strategy centered around real, raw authenticity at its core, showcasing Sundown’s passionate sustainable purpose. By understanding the consumer, Sundown was equipped to speak to them, not at them.
