Why You Still Need to Invest in Organic Social
If you’re not investing in your organic social… WYD?! 👀 Investing in your organic social is a majorly effective way to foster growth and cultivate a loyal community. Whether your target audience is Gen Z or Millennials, we’ve got you covered with the deets you need to know to strengthen your overall strategy.
As you know, the social landscape has seriously evolved and become more diverse with various platforms catering to different interests and demographics. It's projected that by 2025, the number of social media users will surpass that of TV viewers 🤯 This fact alone should be a compelling reason for brands to level up their social media efforts like, yesterday!
Here are 5 reasons why you NEED to start investing in organic social:
1. COST-EFFECTIVE 💰
Organic efforts can generate long-term value without requiring a significant financial investment.
2. Authenticity + Credibility 🔥
Organic content allows you to showcase your brand's personality, values, and expertise in an authentic way. By engaging with your audience you can build credibility and trust with your followers.
3. Community Building 💬
Organic social allows you to connect with your audience on a deeper level, engaging with their comments and messages can lead to a loyal brand community.
4. Audience Insights 📊
You can gain valuable insights into your audience's preferences, interests, and pain points. Understanding your audience better can inform your overall strategy as a brand.
5. Complement to Paid Efforts 🤝
Organic and paid social media efforts work hand-in-hand! While paid advertising can help you reach a broader audience quickly, organic efforts can support and enhance the overall impact of your social media marketing strategy.
FINAL THOUGHTS
Overall, investing in organic social media marketing can help you establish a strong online presence, engage with your audience authentically, AND build a loyal community around your brand. So, what are you waiting for?! Let’s get started!